Every Meta Lead, Worked Automatically

Wash N Style is a mobile detailing business in New York. Before Luminetixs, every Meta Instant Form lead was a race against forgetfulness — captured, then half-followed-up, then lost. Now every lead is drafted into a personalized SMS within 60 seconds and nurtured across 5 touches over 7 days, automatically.

< 60s

Lead-to-first-touch

Automated touches per lead

Manual reminders needed

24/7

Lead capture coverage

The Problem

Running Meta ads for a service business creates a familiar leak. Leads come in. The owner is on a job. By the time he checks his phone two hours later, the lead has either gone cold or already called a competitor who happened to be free.

Single follow-up isn't enough either — industry data shows about half of all inbound leads never receive a second contact. Without a system, every Meta dollar spent on lead-gen quietly leaks at the follow-up stage. The owner had no real-time visibility into which leads were being worked, which were being forgotten, and which had aged past the offer window.

The business was paying for leads it couldn't consistently convert.

What We Automated

Four connected automations that turned a leaky Meta-lead pipeline into a worked one.

Meta Lead Capture → CRM

Every Meta Instant Form submission drops into a Google Sheets CRM within 60 seconds. The owner gets a Telegram alert with all the lead details — no logging into Facebook, no manual data entry.

Flow:Meta lead submits → Sheets CRM appended → Telegram alert fires → Owner sees lead in real time

AI-Drafted Follow-Up SMS

The Telegram alert arrives with a personalized SMS already drafted — service-branched, time-stamped with an offer expiration, and written in the owner's voice. The owner just hits send.

Flow:Lead captured → AI drafts SMS per service → Owner copies/pastes → Customer gets text in under 60s

Automated 5-Touch Nurture

If the lead doesn't book on Touch 1, the system handles Touches 2 through 5 over 7 days. Every touch is service-branched, locally relevant, and tied to the specific service the lead requested.

Flow:No reply at +3hr → Touch 2 fires → Day 1 social proof → Day 4 objection handler → Day 7 close

Telegram State Machine

Replied · Booked · Snooze 24h · Kill Sequence. One tap on Telegram advances the lead through the pipeline. The system remembers what the owner doesn't have to.

Flow:Owner taps button → CRM state updates → Next touch reschedules or sequence ends → Zero memory burden

The Outcome

Every Meta lead captured in the CRM and drafted into a personalized SMS within 60 seconds

Five touches over seven days run automatically — Touch 1 within an hour, then bumps, social proof, objection handlers, and a soft close

Every touch is service-branched and locally relevant — the customer never gets a generic mass-blast

Owner advances every lead with a single Telegram button — Replied, Booked, Snooze, or Kill Sequence

Zero memory burden — the system remembers every lead, every follow-up, every offer expiration

Wash N Style stopped losing Meta leads to forgetfulness. The owner runs the business; the system runs the follow-up. Same pattern works for any service business running Meta ads.

Get Results Like This

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